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Digital Product Strategy: How To Turn A Business Idea Into A Product

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The road to a successful digital product starts long before a single line of code is written. In this webinar, Arcweb head of engineering Colin McCloskey and head of design Len Damico discuss how to turn business ideas into fleshed-out product plans and build-ready prototypes.


Colin and Len shared processes, best practices, and experience from Arcweb’s decade-plus of successful product design and strategy, and shared the steps that we use to help our clients build winning product strategies and position their products for a successful development process, go-to-market, and sustained growth.

Some of the topics we covered include:

  • How to validate a product idea
  • Identifying risk and technical challenges
  • Building internal buy-in
  • Customer and market research
  • The power of design prototyping

Are you ready to take your own product to market? Contact our team to find out how we can help.

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About The Author(s)

Kurt Schiller
Kurt Schiller was the Head of Content Marketing at Arcweb Technologies. A former technology journalist, he writes regularly about digital health, innovation, and product development.
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