The American Board of Surgery (ABS) needed a development partner to create a cross-platform mobile application that would complement their web based learning portal (the SCORE Portal), which hosts study materials based on the curriculum outlines for surgeons in residency/fellowship. By providing a combination of product strategy, technical leadership, and software engineering, Arcweb helped the ABS not only launch their mobile learning application but also roadmap upcoming releases that will deliver value far into the future.
The American Board of Surgery (ABS) is an independent nonprofit organization that sets the national standard for education and board certification of surgeons. Many surgical education programs have adopted the ABS’s SCORE (Surgical Council on Resident Education) curriculum, which provides a standardized approach to education in general surgery and related sub-specialties. While trainees can access educational materials through the SCORE web portal, the demands of long shifts in ORs and at patient bedsides make web-based study challenging. The ABS chose Arcweb Technologies as the mobile application development partner to bring their curriculum directly to surgical trainees, empowering them to learn anytime, anywhere.
The ABS’s customer institutions provided clear feedback: the SCORE website wasn’t sufficiently mobile-optimized, and their students wanted an easier way to study on the go. The ABS also wanted to take advantage of the unique functionality of a mobile app with the Arcweb team’s input. We created a quiz-focused, “bite-sized” UX that allowed students to take advantage of their limited downtime while out and about.
Migrating to a new CMS would have put our timeline in jeopardy, so we focused on creating a seamless experience for users via integration with the existing SCORE web portal.
Arcweb’s cross-functional team of product strategists, UX/UI architects, designers, and software architects partnered with the ABS to co-create a crisp product strategy with a clearly prioritized feature set and a sound technical architecture.
We developed and executed a strategic go-to-market plan for the ABS, enabling an on-time, on-budget launch of the SCORE Mobile app on iOS and Android. By prioritizing scalability and user feedback, we built a robust technical architecture designed for future growth while fostering ongoing innovation through analytics and usability feedback. This approach ensures continued value delivery for surgical trainees and aligns with ABS’s long-term vision.
Successful Go to Market Strategy
We developed an agile go-to-market strategy for the ABS, focused on delivering user value early and often to unlock funding for future feature development. By furnishing them with a staged, long-term go-to-market strategy, the ABS will be able to garner crucial support from internal stakeholders and foster a shared vision of the project.
On Time, On Budget, On Scope
Arcweb not only designed and built the SCORE Mobile app on time and on budget, we helped the ABS launch on both iOS and Android app stores (while navigating the often tricky app submission process) to get it in the hands of eager surgical trainees.
Built for Today and Tomorrow
Based on the phased delivery approach established during the roadmapping exercise, the Arcweb team created a robust technical architecture with scalability as a priority from the start. We navigated a series of complex technology decisions that ultimately balanced the needs of the product today versus the needs of the product in the future.
A Platform for Innovation
Shipping version 1.0 is often the beginning, not the end, of a successful product lifecycle. Now that we have real surgical trainees using the app, we’re reviewing analytics and gearing up for additional usability feedback sessions to further refine and improve the experience. With more features already in development, the SCORE mobile app will continue to grow as a tool for surgical education for residents now and in the future!
We developed and executed a strategic go-to-market plan for the ABS, enabling an on-time, on-budget launch of the SCORE Mobile app on iOS and Android. By prioritizing scalability and user feedback, we built a robust technical architecture designed for future growth while fostering ongoing innovation through analytics and usability feedback. This approach ensures continued value delivery for surgical trainees and aligns with ABS’s long-term vision.
We developed an agile go-to-market strategy for the ABS, focused on delivering user value early and often to unlock funding for future feature development. By furnishing them with a staged, long-term go-to-market strategy, the ABS will be able to garner crucial support from internal stakeholders and foster a shared vision of the project.
Arcweb not only designed and built the SCORE Mobile app on time and on budget, we helped the ABS launch on both iOS and Android app stores (while navigating the often tricky app submission process) to get it in the hands of eager surgical trainees.
Based on the phased delivery approach established during the roadmapping exercise, the Arcweb team created a robust technical architecture with scalability as a priority from the start. We navigated a series of complex technology decisions that ultimately balanced the needs of the product today versus the needs of the product in the future.
Shipping version 1.0 is often the beginning, not the end, of a successful product lifecycle. Now that we have real surgical trainees using the app, we’re reviewing analytics and gearing up for additional usability feedback sessions to further refine and improve the experience. With more features already in development, the SCORE mobile app will continue to grow as a tool for surgical education for residents now and in the future!
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